Everything is important in a home based business. This sounds so simple, yet most home businesses fail to address this key fact. Large successful corporations know they must excel in all areas to beat the competition. These areas include product innovation, marketing, sales, manufacturing, distribution, finance, and IT. Corporations spend lots of money to hire the best people and develop programs and goals to excel in all functional areas. Home based businesses must also strive to excel in all applicable areas. Most of have one or two strengths that got us into our business, and we normally gravitate to those areas everyday. We excel in our home based business in our proficiencies, while the other areas are only average at best. While this may sound OK, mediocrity in any area will cause long term problems and sometimes business failure.
There is good news and bad news in my belief that home based businesses must excel in all areas. The bad news is most of us have limited resources. To paraphrase Ron White the comedian, I am only one man and I can only do so much. It appears overwhelming to tackle all areas, and we certainly do not have the financial resources to outsource many arms to consultants. Yet we must find innovative ways to shore up the average or below average arms.
The good news is almost all home based businesses (normally our competitors) are in the same boat. If most of your competitors are major corporations, then you have probably chosen the wrong market niche. Since all small home businesses are faced with the same time and talent problem in facing all the arms of success, then greater success will go to those who find creative and cost effective solutions. Success can be achieved in your home business, but you must strive for perfection in all areas.
Allen Farrish
Tie Dyed Shop
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